The district of Diagonal Mar - Barcelona’s newest kid on the block.

  • Vibe on the street: contemporary, professional, residential, commercial.
  • Famous for: its triangular-shaped Fòrum building, its massive three-storey shopping centre, a ground-breaking urban park, Barcelona’s newest beach (Llevant).
The district of Diagonal Mar - Barcelona’s newest kid on the block.
The district of Diagonal Mar - Barcelona’s newest kid on the block.
  • A cutting-edge concept…

    Diagonal Mar, where the city’s longest avenue meets the Mediterranean, is one of the most distinctive districts in Barcelona. Urban planners transformed what was previously an industrial wasteland into a modern complex of luxury high-rise apartments, top-class hotels, office blocks, conference centres, a ‘starchitect’-designed park, a massive mall and a brand spanking new beach. Only a 20-minute metro ride to the heart of Barcelona’s old town, it feels like a different world entirely.

    The popular Spanish saying ‘renovarse o morir’ (‘renovate or die’) comes to mind as you walk the streets of Diagonal Mar. It’s the latest in a long line of massive infrastructure projects to change Barcelona’s cityscape, following the two International Exhibitions of 1888 and 1929 and the legendary Olympic Games of 1992. The triangular Fòrum building jutting out into the sea is the legacy of a huge international symposium held in 2004. Nowadays it serves as a hub for corporate events and conferences. It’s also the venue for some of the world’s biggest music festivals – such as Primavera Sound and Sonar – together with year-round exhibitions.

    …and considerable controversy

    The Diagonal Mar development hasn’t been without its critics. Detractors have called it an urban planning disaster, complaining that it’s devoid of a social life and community spirit. It’s true that the zone seems rather anaemic compared to the traditional barrios of Barcelona, but what the area lacks in charm, it makes up for in carefully designed facilities.

    Know your neighbours

    As a new and planned community, Diagonal Mar has seen some hefty hikes in real estate values. No surprise then that it has a fairly private atmosphere, with middle and higher-earners in the majority. Many Catalan families also choose to stay in this district, drawn by the wide streets and attractions of Parc Diagonal Mar and the nearby beach. The district’s modern apartments tend to be spacious and luxurious, with killer views over the park and shore.

    Despite the area’s proximity to the sea, Diagonal Mar isn’t full of sun seekers, tourists and kids on skateboards (in other words, it’s not Barceloneta). Llevant beach is more of an artificial add-on, much quieter than Barcelona’s other beaches, although it does have a full range of facilities such as volleyball courts, showers and sun loungers. You’re bound to come across some locals if you choose to spend an afternoon sunbathing and swimming.

    Shopping options

    As malls go, the three-storey Diagonal Mar shopping centre is pretty swanky, as well as being the largest such centre in Spain. High-street fashion stalwarts like Zara, H&M, Miss Sixty and Desigual are complemented by an 18-screen cinema on the top floor, a massive Alcampo supermarket in the basement, and countless restaurants (mostly fast-food eateries) dotted throughout. And the whole complex is connected to the plush Hotel Princesa next door at number one Diagonal Avenue. The main area of the mall is closed on Sundays, as is the norm in Barcelona, although the restaurants and leisure facilities on the top floor stay open.

    Getting around

    Although it’s a good bit further out from the city centre, the Diagonal Mar district is well connected by public transport. On the metro, the yellow line 4 is the one to take – any of the three stops of Selva de Mar, Maresme/Fòrum and Besòs Mar will take you into the heart of the district. Several bus lines, including 7, 36, 41 and 141 all reach here too. There’s also the T4 tram line, taking you directly to the end of Diagonal Avenue.

    If you’re coming by car, you’ll have an easier time of it here than in the rest of the city. Arriving from the airport, you will take the Ronda Litoral motorway, which runs the length of Barcelona’s coastline (take exit 24). If you’re driving from the city centre, you will be on the Avinguda Diagonal itself. The main shopping centre has 5,000 parking spaces, with free parking for up to three hours.

    In terms of finding your way about on foot, it couldn’t be simpler. Developers followed the tried and tested example of L’Eixample, and stuck to the grid-like layout that makes getting lost practically impossible. There are also plenty of walkways and cycle paths within the main park, where you’ll get peace to go for a stroll.



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